By The resurgence and widespread appeal of cricket have been greatly aided by the Indian Premier League (IPL) and the growth of Twenty20 cricket. The following are some salient points:
Indian cricket’s renaissance: The IPL has transformed Twenty20 cricket and elevated Indian cricket to a global level of prominence. With its capacity crowds and top-tier cricket players, it has emerged as the world’s finest T20 competition.
Economic Impact: When compared to ICC tournaments such as the World Cup, the Indian Premier League has shown to be a safer and more profitable investment. For example, the IPL media rights sold for Rs 48,390 crore, a 300% increase over the 2016–17 estimate.
Impact on International Cricket: Although the IPL has spawned many copycats, its real success may be attributed to the allure of superstar Indian players like Mahendra Singh Dhoni, who enthral their fans with thrilling performances.
Effect on Players and Cricket: Players such as Shakib Al Hasan, Rashid Khan, and Kane Williamson have become international celebrities thanks to the IPL, which has given them a platform to showcase their skills and abilities. Additionally, it has made it possible for older players to continue playing and make good money.
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Al and Brand Value: With a devoted worldwide fan base, the IPL has evolved into a business proposition that is driven by commerce and fierce competition. Because of its reliable performance and the strong interest Indian teams have garnered, it is seen as a safer investment.
Cultural and Social Impact: Bollywood stars and other celebrities have discovered cricket thanks to the IPL, which has increased the game’s glitz. Supporting their favourite teams has also led to supporters from various backgrounds coming together, serving as a forum for social and cultural integration.
The IPL and T20 cricket have not only brought cricket back to life in India but have also changed the game’s global landscape by making it more playable, profitable, and interesting for both players and spectators.
